Populism in the Communication Strategy of Lula and Bolsonaro: An Analysis of the Television Debates in Brazil’s 2022 General Election
The 2022 presidential election in Brazil involved two radically different candidates but with broad similarities in their populist discourse and communication strategies. The electoral campaign and the results polarized the country between the supporters of the outgoing president, Jair Bolsonaro, a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2023-05-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/43773 |