Influence to the Audience as a Communicative Function in Brand Management
Relevance and problem of the topic. Exploring the influence of brand communication on different audiences is a complex and responsible process because the same communicated message to different audiences can be understood differently. An improperly communicated message may not reach the audience, b...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2021-10-01
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| Series: | Socialiniai Tyrimai |
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| Online Access: | https://www.journals.vu.lt/social-research/article/view/24534 |