Strategic Segmentation – The Preamble of Developing a Company Strategy
The financial and economic crisis that the world economy has experienced, more than any other disturbing factor, we believe that it must cause a brutal rupture of the daily routine of the companies regarding their strategic management approach. A first consequence of the crisis-strategic management...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2014-10-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no15vol4/06.pdf |