Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein

Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein

This study determines the role of public relations as a marketing communication function in University X’s integrated marketing communication approach. The research topic was selected for numerous reasons. Firstly, dramatic changes have occurred in the tertiary educational domain, which causes univ...

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書目詳細資料
Main Authors: Ilse Niemann-Struwig, Andrea Crystal, Anské Grobler
格式: Article
語言:English
出版: University of Johannesburg 2022-10-01
叢編:Communicare
主題:
public relation
a marketing communication
environmental changes
literature review
f integrated marketing communication
在線閱讀:https://journals.uj.ac.za/index.php/jcsa/article/view/1799

因特網

https://journals.uj.ac.za/index.php/jcsa/article/view/1799

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