Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein

Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein

This study determines the role of public relations as a marketing communication function in University X’s integrated marketing communication approach. The research topic was selected for numerous reasons. Firstly, dramatic changes have occurred in the tertiary educational domain, which causes univ...

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Podrobná bibliografie
Hlavní autoři: Ilse Niemann-Struwig, Andrea Crystal, Anské Grobler
Médium: Článek
Jazyk:English
Vydáno: University of Johannesburg 2022-10-01
Edice:Communicare
Témata:
public relation
a marketing communication
environmental changes
literature review
f integrated marketing communication
On-line přístup:https://journals.uj.ac.za/index.php/jcsa/article/view/1799

Internet

https://journals.uj.ac.za/index.php/jcsa/article/view/1799

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