Brand Building for Competitive Advantage in the Ghanaian Jewelry Industry
Branding is a crucial component in marketing that determines the success of an organisation. However, developing a successful brand to gain competitive advantage is essentially a marketing problem in the Ghanaian jewelry industry. Globalization and competition especially from Asia and other develop...
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| Format: | Article |
| Language: | English |
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EconJournals
2016-07-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/2676 |