NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK

This research aimed to examine a model which presents effects of man-nature orientation, of organic knowledge and attitude toward organic food to purchase intention of organic food. Data collection method of this research used questionnaire. Survey data was consisted of 516 married women as an end u...

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Bibliographic Details
Main Author: Tony Wijaya
Format: Article
Language:English
Published: Petra Christian University 2014-01-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18887