NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK
This research aimed to examine a model which presents effects of man-nature orientation, of organic knowledge and attitude toward organic food to purchase intention of organic food. Data collection method of this research used questionnaire. Survey data was consisted of 516 married women as an end u...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2014-01-01
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| Series: | Jurnal Manajemen dan Wirausaha |
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| Online Access: | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18887 |
| _version_ | 1818013950028021760 |
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| author | Tony Wijaya |
| author_facet | Tony Wijaya |
| author_sort | Tony Wijaya |
| collection | DOAJ |
| description | This research aimed to examine a model which presents effects of man-nature orientation, of organic knowledge and attitude toward organic food to purchase intention of organic food. Data collection method of this research used questionnaire. Survey data was consisted of 516 married women as an end user of organic food from Yogyakarta, Jakarta and Surabaya Indonesia. The empirical tests indicated that man-nature orientation and organic knowledge had significant effect on attitude toward organic food. Attitude toward organic food had significant effect on purchase intention of organic food. All hypotheses in this research were fully supported. |
| first_indexed | 2024-04-14T06:39:36Z |
| format | Article |
| id | doaj.art-df2085dd05ee48a698b1eb27b1d80ac1 |
| institution | Directory Open Access Journal |
| issn | 1411-1438 1411-1438 |
| language | English |
| last_indexed | 2024-04-14T06:39:36Z |
| publishDate | 2014-01-01 |
| publisher | Petra Christian University |
| record_format | Article |
| series | Jurnal Manajemen dan Wirausaha |
| spelling | doaj.art-df2085dd05ee48a698b1eb27b1d80ac12022-12-22T02:07:23ZengPetra Christian UniversityJurnal Manajemen dan Wirausaha1411-14381411-14382014-01-011616982NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIKTony Wijaya0 Pascasarjana Fakultas Eekonomi Universitas Islam Indonesia Yogyakarta <br />Ringroad Utara, Depok, Sleman, Yogyakarta 55283 This research aimed to examine a model which presents effects of man-nature orientation, of organic knowledge and attitude toward organic food to purchase intention of organic food. Data collection method of this research used questionnaire. Survey data was consisted of 516 married women as an end user of organic food from Yogyakarta, Jakarta and Surabaya Indonesia. The empirical tests indicated that man-nature orientation and organic knowledge had significant effect on attitude toward organic food. Attitude toward organic food had significant effect on purchase intention of organic food. All hypotheses in this research were fully supported.http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18887Organic FoodMan-nature OrientationOrganic KnowledgePurchase Intention |
| spellingShingle | Tony Wijaya NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK Jurnal Manajemen dan Wirausaha Organic Food Man-nature Orientation Organic Knowledge Purchase Intention |
| title | NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK |
| title_full | NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK |
| title_fullStr | NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK |
| title_full_unstemmed | NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK |
| title_short | NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK |
| title_sort | nilai dan pengetahuan sebagai prediktor intensi beli makanan organik |
| topic | Organic Food Man-nature Orientation Organic Knowledge Purchase Intention |
| url | http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/18887 |
| work_keys_str_mv | AT tonywijaya nilaidanpengetahuansebagaiprediktorintensibelimakananorganik |