HOW CAN CULTURAL STRATEGIES AND PLACE ATTACHMENT SHAPE CITY BRANDING?
In the context of globalisation, which forces cities to compete against each other in a race for attractiveness, having a powerful brand image can help attract and retain proffesionals and visitors alike. This article is a literature review that aims to highlight the particularities of building a ci...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2022-07-01
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| Series: | Cross-Cultural Management Journal |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/CMJ2022_I1_4.pdf
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