Perception of Country of Brand Origin and Country of Product Manufacturing Among Lithuanians and Emigrants From Lithuania
Though the issue of product country of origin has been researched by numerous researchers, due to globalization, currently consumers have more problems perceiving the country of origin than ever before. This brings marketing specialists back to the discussion of the topic once again, with emphasis o...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vilnius University Press
2010-12-01
|
| Series: | Organizations and Markets in Emerging Economies |
| Subjects: | |
| Online Access: | https://www.journals.vu.lt/omee/article/view/14299 |