Should the campus newspaper change its brand? Applying formative research and dialogic theory to address DEI questions
Organizations face a growing and urgent need to address diversity, equity, and inclusion (DEI) in their branding and communication. However, it is important not to make decisions based on anecdotal evidence, but rather to conduct formative research with key stakeholders and employ two-way, symmetric...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-01-01
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| Series: | Social Sciences and Humanities Open |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291123000499 |