The influence of sellers’ ethical behaviour on customer’s loyalty, satisfaction and trust
Purpose – This study aims to examine the relationship between sellers’ ethical behaviour and customer loyalty. The mediating effect of trust and satisfaction in the relationship between ethical behaviour and loyalty was also assessed in the sportswear industry. Design/methodology/approach – Data wer...
| Κύριοι συγγραφείς: | , , |
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| Μορφή: | Άρθρο |
| Γλώσσα: | English |
| Έκδοση: |
Emerald Publishing
2022-09-01
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| Σειρά: | Spanish Journal of Marketing-ESIC |
| Θέματα: | |
| Διαθέσιμο Online: | https://www.emerald.com/insight/content/doi/10.1108/SJME-09-2021-0176/full/pdf |