Beeldebevordering as 'n promosiestrategie en uitvloeisel van sosiaal-verantwoordelike handelinge - 'n studie in die wynbedryf
A survey of the literature indicates that certain economic requirements have to be met should business firms make use of image building as a means of promoting their products. Seven hypotheses about the way in which consumers associate firms with their products in the wine industry are formulated an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1980-11-01
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| Series: | SA Journal of Industrial Psychology |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/314 |