On-Demand Isn’t Built in a Day: Promotional Rhetoric and the Challenges of Net ix’s Arrival in Italy
In the months surrounding Net ix’s arrival on the Italian market, different media outlets presented the platform not only as revolutionary, a game-changer, but also as a threat for established broadcasters. After a long wait, with hype fanned by the news coming from the US, the launch in ma...
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| Format: | Article |
| Language: | English |
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Milano University Press
2017-10-01
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| Series: | Cinéma & Cie |
| Online Access: | https://riviste.unimi.it/index.php/cinemaetcie/article/view/16567 |