INOVAÇÃO DE MARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR DA SERRA GAÚCHA
In the perspectives of the economic organizations, innovation has been studied by academics and businessmen, as it has the ability to transform the economic situation of an organization, since this is a factor that enhances competitiveness. Organizations look through these innovations to improve the...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2013-01-01
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| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319327519006 |