The Effect of Social Network Use on Chinese College Students’ Conspicuous Consumption: A Moderated Mediation Model

The Effect of Social Network Use on Chinese College Students’ Conspicuous Consumption: A Moderated Mediation Model

This study explored the effects of social networking site use intensity, upward social comparison, and optimism on college students’ conspicuous consumption and their mechanisms of action using a sample of Chinese college students. A total of 717 Chinese college students (M = 20.08, SD = 1.44; 73.9%...

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Bibliographic Details
Main Authors: Lei Xu, Zhaoxizi Lu, Lingyun Wang, Jiwen Chen, Lan Tian, Shuangshuang Cai, Shun Peng
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Series:Behavioral Sciences
Subjects:
use of social networking sites
conspicuous consumption
upward social comparison
optimism
college students
Online Access:https://www.mdpi.com/2076-328X/13/9/732

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