Marketing for Science Based Organizations Perspectives and Questions
Marketing for research and science-based organizations is complex and not well understood; especially by the research, scientific, and technical communities. This paper presents a conceptual framework for scientists in research and science-based organizations to think about their organization’s mark...
| Autors principals: | , |
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| Format: | Article |
| Idioma: | English |
| Publicat: |
Sciendo
2019-06-01
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| Col·lecció: | Marketing of Scientific and Research Organizations |
| Matèries: | |
| Accés en línia: | https://doi.org/10.2478/minib-2019-0031 |