Analisis Faktor Konfirmatori Bauran Pemasaran Untuk Penciptaan Brand Image Pisang Mas Kirana (Musa Acuminate) Kabupaten Lumajang
Economic developments in Lumajang still based on agriculture sector. One of the major agricultural commodities in Lumajang with patented flagship product is the “Pisang Mas Kirana”. Characteristics of “Pisang Mas Kirana” is no different than other agricultural commodities, which is easily broken and...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2016-11-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/3016 |