THE ADDRESSEE AS A COGNITIVE AND PRAGMATIC RATIONALE OF ARGUMENTATION IN ENGLISH ADVERTISING DISCOURSE
The article considers the addressee as the cognitive and pragmatic basis for meaning construction in argumentation strategies. The analysis of language means in argumentation strategies with the addressee as the cognitive basis of the advertising text revealed that since the early 20th century and u...
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| Format: | Article |
| Language: | English |
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Volgograd State University
2015-06-01
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| Series: | Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie |
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| Online Access: | http://dx.doi.org/10.15688/jvolsu2.2015.2.11 |