THE ADDRESSEE AS A COGNITIVE AND PRAGMATIC RATIONALE OF ARGUMENTATION IN ENGLISH ADVERTISING DISCOURSE

THE ADDRESSEE AS A COGNITIVE AND PRAGMATIC RATIONALE OF ARGUMENTATION IN ENGLISH ADVERTISING DISCOURSE

The article considers the addressee as the cognitive and pragmatic basis for meaning construction in argumentation strategies. The analysis of language means in argumentation strategies with the addressee as the cognitive basis of the advertising text revealed that since the early 20th century and u...

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Bibliographic Details
Main Author: Krivobokova Galina Aleksandrovna
Format: Article
Language:English
Published: Volgograd State University 2015-06-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Subjects:
discourse
advertising discourse
argumentation
cognitive model
diachrony
historical discourse studies
Online Access:http://dx.doi.org/10.15688/jvolsu2.2015.2.11

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