An ecologically correct product: a case study of motivation Motivações para o lançamento de um produto ecologicamente correto: um estudo de caso
Ecological correct products are being used as a business opportunity in response to the dissemination of information and the growing concern about the importance of environmental preservation. It is of interest to understand the motivations in the consolidation of the concept of sustainable developm...
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| Format: | Article |
| Language: | Portuguese |
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Emerald Publishing
2007-03-01
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| Series: | REGE Revista de Gestão |
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| Online Access: | http://www.revistas.usp.br/rege/article/view/36588 |