EVALUATION OF SOCIAL MEDIA USAGE OF UNIVERSITIES IN TURKEY: A QUALITATIVE APPLICATION FOR TWITTER POSTS

ABSTRACT: Social media platforms can be described as the most important communication tools of the digital age. Using social media comes to forefront as a new norm in terms of increasing the institutional reputation and globalization of universities. Thanks to social media, universities catch an opp...

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Bibliographic Details
Main Authors: Engin YÜCEL, Ezgi KARATAŞ YÜCEL
Format: Article
Language:English
Published: Dokuz Eylul University 2022-03-01
Series:Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/2123411