GREENPEACE CAMPAIGN ON THE PURCHASE OF NON-ENVIRONMENTALLY FRIENDLY PRODUCTS

Introduction: The economic management system is based on the principle of economic actors, tending to focus on the needs, comfort and health of consumers. It is very incomplete, if it is not environmentally oriented when the product is no longer used. The purpose of this study is to find out whether...

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Bibliographic Details
Main Authors: Aldi Adi Pratama, Aulia Nabil Bayyinah, Rakha Ramadhana
Format: Article
Language:English
Published: Fakultas Ekonomi dan Bisnis, Universitas Airlangga 2023-05-01
Series:Jurnal Ekonomi dan Bisnis Airlangga
Online Access:https://e-journal.unair.ac.id/JEBA/article/view/45077