EVENT MARKETING ON THE AUTO MARKET
In conditions of growing competitions auto dealers encounter certain obstacles in gaining beneficial from marketing research. Not traditional methods of communication are actively used as a direct marketing. Event marketing, based on feeling and emotional experience of potential audience is one of i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Academy of Sciences, Institute of Economics of the Ural Branch
2006-09-01
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| Series: | Экономика региона |
| Online Access: | http://www.economyofregion.com/archive/2006/18/483/pdf/ |