EVENT MARKETING ON THE AUTO MARKET
In conditions of growing competitions auto dealers encounter certain obstacles in gaining beneficial from marketing research. Not traditional methods of communication are actively used as a direct marketing. Event marketing, based on feeling and emotional experience of potential audience is one of i...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Russian Academy of Sciences, Institute of Economics of the Ural Branch
2006-09-01
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| Series: | Экономика региона |
| Online Access: | http://www.economyofregion.com/archive/2006/18/483/pdf/ |
| _version_ | 1797718047903973376 |
|---|---|
| author | L.M. Kapustina T.L. Reshetilo |
| author_facet | L.M. Kapustina T.L. Reshetilo |
| author_sort | L.M. Kapustina |
| collection | DOAJ |
| description | In conditions of growing competitions auto dealers encounter certain obstacles in gaining beneficial from marketing research. Not traditional methods of communication are actively used as a direct marketing. Event marketing, based on feeling and emotional experience of potential audience is one of it. The experience of "Autoland" company in marketing event organization, given the opportunity to estimate merits of this method and recognize certain problems are described in details in the article. |
| first_indexed | 2024-03-12T08:45:18Z |
| format | Article |
| id | doaj.art-dfa1f7c22d454f5ca7a2d98ef9dfc19c |
| institution | Directory Open Access Journal |
| issn | 2072-6414 2411-1406 |
| language | English |
| last_indexed | 2024-03-12T08:45:18Z |
| publishDate | 2006-09-01 |
| publisher | Russian Academy of Sciences, Institute of Economics of the Ural Branch |
| record_format | Article |
| series | Экономика региона |
| spelling | doaj.art-dfa1f7c22d454f5ca7a2d98ef9dfc19c2023-09-02T16:29:20ZengRussian Academy of Sciences, Institute of Economics of the Ural BranchЭкономика региона2072-64142411-14062006-09-0120063112124EVENT MARKETING ON THE AUTO MARKETL.M. Kapustina T.L. Reshetilo In conditions of growing competitions auto dealers encounter certain obstacles in gaining beneficial from marketing research. Not traditional methods of communication are actively used as a direct marketing. Event marketing, based on feeling and emotional experience of potential audience is one of it. The experience of "Autoland" company in marketing event organization, given the opportunity to estimate merits of this method and recognize certain problems are described in details in the article.http://www.economyofregion.com/archive/2006/18/483/pdf/ |
| spellingShingle | L.M. Kapustina T.L. Reshetilo EVENT MARKETING ON THE AUTO MARKET Экономика региона |
| title | EVENT MARKETING ON THE AUTO MARKET |
| title_full | EVENT MARKETING ON THE AUTO MARKET |
| title_fullStr | EVENT MARKETING ON THE AUTO MARKET |
| title_full_unstemmed | EVENT MARKETING ON THE AUTO MARKET |
| title_short | EVENT MARKETING ON THE AUTO MARKET |
| title_sort | event marketing on the auto market |
| url | http://www.economyofregion.com/archive/2006/18/483/pdf/ |
| work_keys_str_mv | AT lmkapustina eventmarketingontheautomarket AT tlreshetilo eventmarketingontheautomarket |