A review on upcycling as a strategic marketing tool for sustainability in the fashion industry
Purpose – The purpose of this study is to present a mini-integrated review on upcycling as a marketing strategy used by brands in promoting sustainability. Upcycling has emerged as a promising strategy for sustainability in the fashion industry. Activities within the industry have resulted in the re...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-01-01
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| Series: | Journal of Responsible Production and Consumption |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JRPC-02-2024-0007/full/pdf |