Exploring users' content creation and information dissemination behavior in social media: The moderating effect of social presence

Users' personality traits reveal different social media behavior characteristics. In order to explore the intrinsic relationships between personality traits and social media behavior, this study analyzes the influence of users' personality traits on social media content creation and inform...

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Bibliographic Details
Main Authors: Yongqing Yang, Jianyue Xu, Zhi-Ping Fan, Lesley Pek Wee Land
Format: Article
Language:English
Published: Elsevier 2023-03-01
Series:Acta Psychologica
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S0001691823000227