Brand Avoidance: Relations Between Brand-related Stimuli and Negative Emotions

The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the research on the topic of brand avoidance is usually qualitative, analysing only singular brand avoidance reasons, whereas this article employs a quantitative method to analyse brand avoidance, includi...

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Detaylı Bibliyografya
Asıl Yazarlar: Monika Kavaliauskė, Edita Simonavičiūtė
Materyal Türü: Makale
Dil:English
Baskı/Yayın Bilgisi: Vilnius University Press 2015-05-01
Seri Bilgileri:Organizations and Markets in Emerging Economies
Konular:
Online Erişim:https://www.journals.vu.lt/omee/article/view/14227