Brand Avoidance: Relations Between Brand-related Stimuli and Negative Emotions

The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the research on the topic of brand avoidance is usually qualitative, analysing only singular brand avoidance reasons, whereas this article employs a quantitative method to analyse brand avoidance, includi...

Bibliografiset tiedot
Päätekijät:	Monika Kavaliauskė, Edita Simonavičiūtė
Aineistotyyppi:	Artikkeli
Kieli:	English
Julkaistu:	Vilnius University Press 2015-05-01
Sarja:	Organizations and Markets in Emerging Economies
Aiheet:	brand avoidance anti-consumption emotions
Linkit:	https://www.journals.vu.lt/omee/article/view/14227

Samankaltaisia teoksia

Passive Consequences of Brand Hate: The Mediating Role of Brand Avoidance
Tekijä: Cid Gonçalves Filho, et al.
Julkaistu: (2022-06-01)

Measuring Brand Emotional in Increasing Brand Loyalty
Tekijä: Anita Yuliana, et al.
Julkaistu: (2021-08-01)

The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
Tekijä: Retno Dewanti, et al.
Julkaistu: (2011-11-01)

Deciphering brand loyalty through brand association and emotional conﬁdence
Tekijä: Amber Gul Rashid, et al.
Julkaistu: (2020-06-01)

The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics
Tekijä: Mohsen Akbari, et al.
Julkaistu: (2019-08-01)

Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty
Tekijä: Davood Ghorbanzadeh, et al.
Julkaistu: (2021-04-01)

Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence
Tekijä: Rizvi Wajid H, et al.
Julkaistu: (2020-07-01)

Management value of the brand with special emphasis on the emotional aspect of branding
Tekijä: Marinković Vladimir
Julkaistu: (2015-01-01)

The role of emotional branding in creating consumer loyalty
Tekijä: Milovanov Olja
Julkaistu: (2014-01-01)

Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs /
Tekijä: Mohammad Fatullah Amsyar Mohd. Zamri 1994- , author 638253, et al.
Julkaistu: (2017)

Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs /
Tekijä: Mohammad Fatullah Amsyar Mohd. Zamri 1994- , author 638253
Julkaistu: (2017)

ENHANCING BRAND EXPERIENCE ALONG WITH EMOTIONAL ATTACHMENT TOWARDS TRUST AND BRAND LOYALTY
Tekijä: Elia Ardyan, et al.
Julkaistu: (2016-03-01)

Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity
Tekijä: Pierre Mostert, et al.
Julkaistu: (2022-07-01)

The role of emotional structures in the relationship between satisfaction and brand loyalty
Tekijä: Davood Ghorbanzadeh, et al.
Julkaistu: (2020-12-01)

PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA
Tekijä: Monica Desty Armenia, et al.
Julkaistu: (2024-07-01)

The relationship of internet banking users' emotional brand experiences and consumer-based brand equity
Tekijä: Sibel Akın, et al.
Julkaistu: (2024-07-01)

The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment
Tekijä: Shehla Qaiser, et al.
Julkaistu: (2021-05-01)

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
Tekijä: Weijun Bian, et al.
Julkaistu: (2022-07-01)

The Mediating Role of Brand Performance on the Relationship between Confusion - Brand Loyalty and Uncertainty Avoidance – Brand Loyalty
Tekijä: Çiğdem Unurlu
Julkaistu: (2019-12-01)

The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy
Tekijä: Abolghasem Ebrahimi, et al.
Julkaistu: (2015-09-01)

Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment
Tekijä: Leonaviciute Agne, et al.
Julkaistu: (2024-12-01)

The impact of brand concept on brand equity
Tekijä: Joo-Eon Jeon
Julkaistu: (2017-08-01)

Emotional branding speaks to consumers’ heart: the case of fashion brands
Tekijä: Youn-Kyung Kim, et al.
Julkaistu: (2019-02-01)

THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR
Tekijä: Cynthia Ayu Manggarani, et al.
Julkaistu: (2021-10-01)

The brand bubble : the looming crisis in brand value and how to avoid it /
Tekijä: 322860 Gerzema, John, et al.
Julkaistu: (2008)

Do I believe in this brand? The moderating effect of culture on brand credibility.
Tekijä: Sebastian Wentrup, et al.
Julkaistu: (2010-06-01)

PENGARUH EMOTIONAL BRANDING DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY Survei pada pembeli Sophie Paris di Outlet Pandaan Pasuruan
Tekijä: Siti Nur Afida, et al.
Julkaistu: (2017-10-01)

Economic implications of emotional marketing based on consumer loyalty of mobile phone brands: the sequential mediating roles of brand identity and brand trust
Tekijä: Yaping Jiang, et al.
Julkaistu: (2023-08-01)

Branding of private banks with a focus on consumer behavior and emotional commitment
Tekijä: Mohammad Taleghani, et al.
Julkaistu: (2021-11-01)

The Effect of Loyalty to, Confidence in and Emotional Commitment to Brand Regarding Brand Advocacy in Shiraz Namazi Hospital
Tekijä: Hossein Azimi, et al.
Julkaistu: (2022-06-01)

Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience
Tekijä: Yuma Luqman Adhli, et al.
Julkaistu: (2024-06-01)

Brand quality, consumption emotions, and a decision to purchase washing machines
Tekijä: Oghenenyerhovwo Rita Inoni, et al.
Julkaistu: (2022-04-01)

Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty
Tekijä: Sol Namkung, et al.
Julkaistu: (2021-01-01)

HOW 'DEEP' IS YOUR BRAND? The Hierarchical Effects Model of Emotional Branding
Tekijä: Bambang Sukma Wijaya
Julkaistu: (2013-08-01)

Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty
Tekijä: George Kankam, et al.
Julkaistu: (2023-08-01)

Interpersonal Emotion Regulation: Consequences for Brands in Customer Service Interactions
Tekijä: Crystal Reeck, et al.
Julkaistu: (2022-06-01)

Prediction Algorithm of User's Brand Conversion Intention Based on Fuzzy Emotion Calculation
Tekijä: Youwen Ma
Julkaistu: (2022-05-01)

Negative Effects of Brand Extension
Tekijä: Tariq Jalees, et al.
Julkaistu: (2010-06-01)

Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications
Tekijä: Marta Mensa, et al.
Julkaistu: (2023-01-01)

The Relationship Between Brand Quality and Brand Relationship: Delivering the Hotel Brand as Promised
Tekijä: Ezgi Erkmen
Julkaistu: (2017-06-01)