Brand Avoidance: Relations Between Brand-related Stimuli and Negative Emotions

The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the research on the topic of brand avoidance is usually qualitative, analysing only singular brand avoidance reasons, whereas this article employs a quantitative method to analyse brand avoidance, includi...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Monika Kavaliauskė, Edita Simonavičiūtė
Formáid:	Alt
Teanga:	English
Foilsithe / Cruthaithe:	Vilnius University Press 2015-05-01
Sraith:	Organizations and Markets in Emerging Economies
Ábhair:	brand avoidance anti-consumption emotions
Rochtain ar líne:	https://www.journals.vu.lt/omee/article/view/14227

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