Brand Avoidance: Relations Between Brand-related Stimuli and Negative Emotions

The article analyses one of the parts of anti-consumption phenomenon – brand avoidance. Most of the research on the topic of brand avoidance is usually qualitative, analysing only singular brand avoidance reasons, whereas this article employs a quantitative method to analyse brand avoidance, includi...

書誌詳細
主要な著者:	Monika Kavaliauskė, Edita Simonavičiūtė
フォーマット:	論文
言語:	English
出版事項:	Vilnius University Press 2015-05-01
シリーズ:	Organizations and Markets in Emerging Economies
主題:	brand avoidance anti-consumption emotions
オンライン･アクセス:	https://www.journals.vu.lt/omee/article/view/14227

類似資料

Passive Consequences of Brand Hate: The Mediating Role of Brand Avoidance
著者:: Cid Gonçalves Filho, 等
出版事項: (2022-06-01)

Measuring Brand Emotional in Increasing Brand Loyalty
著者:: Anita Yuliana, 等
出版事項: (2021-08-01)

The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
著者:: Retno Dewanti, 等
出版事項: (2011-11-01)

Deciphering brand loyalty through brand association and emotional conﬁdence
著者:: Amber Gul Rashid, 等
出版事項: (2020-06-01)

The Impact of Copycat Brand on Copycat Avoidance: the Moderating Role of Consumer Ethics
著者:: Mohsen Akbari, 等
出版事項: (2019-08-01)

Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty
著者:: Davood Ghorbanzadeh, 等
出版事項: (2021-04-01)

Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence
著者:: Rizvi Wajid H, 等
出版事項: (2020-07-01)

Management value of the brand with special emphasis on the emotional aspect of branding
著者:: Marinković Vladimir
出版事項: (2015-01-01)

The role of emotional branding in creating consumer loyalty
著者:: Milovanov Olja
出版事項: (2014-01-01)

Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs /
著者:: Mohammad Fatullah Amsyar Mohd. Zamri 1994- , author 638253, 等
出版事項: (2017)

Examining the relationship between brand emotion, brand perception and brand extension among supporters of professional JDT football clubs /
著者:: Mohammad Fatullah Amsyar Mohd. Zamri 1994- , author 638253
出版事項: (2017)

ENHANCING BRAND EXPERIENCE ALONG WITH EMOTIONAL ATTACHMENT TOWARDS TRUST AND BRAND LOYALTY
著者:: Elia Ardyan, 等
出版事項: (2016-03-01)

Exploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity
著者:: Pierre Mostert, 等
出版事項: (2022-07-01)

The role of emotional structures in the relationship between satisfaction and brand loyalty
著者:: Davood Ghorbanzadeh, 等
出版事項: (2020-12-01)

PENGUJIAN BRAND SATISFACTION TERHADAP EMOTIONAL BRAND ATTACHMENT BRAND LOYALTY, BRAND LOVE, DAN SELF ESTEEM PRODUK SNEAKERS DI INDONESIA
著者:: Monica Desty Armenia, 等
出版事項: (2024-07-01)

The relationship of internet banking users' emotional brand experiences and consumer-based brand equity
著者:: Sibel Akın, 等
出版事項: (2024-07-01)

The Mediating Role of Customer Engagement on Brand Involvement and Emotional Brand Attachment
著者:: Shehla Qaiser, 等
出版事項: (2021-05-01)

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
著者:: Weijun Bian, 等
出版事項: (2022-07-01)

The Mediating Role of Brand Performance on the Relationship between Confusion - Brand Loyalty and Uncertainty Avoidance – Brand Loyalty
著者:: Çiğdem Unurlu
出版事項: (2019-12-01)

The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy
著者:: Abolghasem Ebrahimi, 等
出版事項: (2015-09-01)

Brands as Humans: How Brand Virtuousness Relates to Brand Authenticity and Brand Attachment
著者:: Leonaviciute Agne, 等
出版事項: (2024-12-01)

The impact of brand concept on brand equity
著者:: Joo-Eon Jeon
出版事項: (2017-08-01)

Emotional branding speaks to consumers’ heart: the case of fashion brands
著者:: Youn-Kyung Kim, 等
出版事項: (2019-02-01)

THE NEGATIVE SIDE OF BRAND ATTACHMENT IN PRODUCING NEGATIVE CONSUMER BEHAVIOR
著者:: Cynthia Ayu Manggarani, 等
出版事項: (2021-10-01)

The brand bubble : the looming crisis in brand value and how to avoid it /
著者:: 322860 Gerzema, John, 等
出版事項: (2008)

Do I believe in this brand? The moderating effect of culture on brand credibility.
著者:: Sebastian Wentrup, 等
出版事項: (2010-06-01)

PENGARUH EMOTIONAL BRANDING DAN CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY Survei pada pembeli Sophie Paris di Outlet Pandaan Pasuruan
著者:: Siti Nur Afida, 等
出版事項: (2017-10-01)

Economic implications of emotional marketing based on consumer loyalty of mobile phone brands: the sequential mediating roles of brand identity and brand trust
著者:: Yaping Jiang, 等
出版事項: (2023-08-01)

Branding of private banks with a focus on consumer behavior and emotional commitment
著者:: Mohammad Taleghani, 等
出版事項: (2021-11-01)

The Effect of Loyalty to, Confidence in and Emotional Commitment to Brand Regarding Brand Advocacy in Shiraz Namazi Hospital
著者:: Hossein Azimi, 等
出版事項: (2022-06-01)

Consumption Value Terhadap Brand Choice: Peran Mediasi Brand Experience
著者:: Yuma Luqman Adhli, 等
出版事項: (2024-06-01)

Brand quality, consumption emotions, and a decision to purchase washing machines
著者:: Oghenenyerhovwo Rita Inoni, 等
出版事項: (2022-04-01)

Who Buys Our Brand? The Influence of Consumption Values and the Congruity with Brand Benefits on Brand Identification, Trust and Loyalty
著者:: Sol Namkung, 等
出版事項: (2021-01-01)

HOW 'DEEP' IS YOUR BRAND? The Hierarchical Effects Model of Emotional Branding
著者:: Bambang Sukma Wijaya
出版事項: (2013-08-01)

Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty
著者:: George Kankam, 等
出版事項: (2023-08-01)

Interpersonal Emotion Regulation: Consequences for Brands in Customer Service Interactions
著者:: Crystal Reeck, 等
出版事項: (2022-06-01)

Prediction Algorithm of User's Brand Conversion Intention Based on Fuzzy Emotion Calculation
著者:: Youwen Ma
出版事項: (2022-05-01)

Negative Effects of Brand Extension
著者:: Tariq Jalees, 等
出版事項: (2010-06-01)

Nurtured and sorrowful: Positive and negative emotional appeals in early COVID-19 themed brand communications
著者:: Marta Mensa, 等
出版事項: (2023-01-01)

The Relationship Between Brand Quality and Brand Relationship: Delivering the Hotel Brand as Promised
著者:: Ezgi Erkmen
出版事項: (2017-06-01)