Prospects for Cross-Cultural Business Cooperation in the Context of Ukraine’s European Integration

The research is aimed at studying and analyzing the attitude of the Ukrainian generation Z to potential cooperation with partners from the countries of the European Union. The article identifies and analyzes the priority of choosing specific countries for cooperation, as well as the motives of such...

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Bibliographic Details
Main Authors: Lifintsev Denys S., Blyznyuk Tetyana P., Kokhan Marianna O.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2021-05-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2021-5_0-pages-371_377.pdf