Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls
This article aims to demystify the steps in the measurement scale design and development in the marketing and management fields, and it presents an overview of the reliability and validity aspects to help researchers to develop appropriate measurement scales and to improve their development process....
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| Format: | Article |
| Language: | English |
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University of Djelfa
2019-06-01
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| Series: | مجلة بحوث الادارة والاقتصاد |
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| Online Access: | https://mer-j.com/merj/index.php/merj/article/view/34 |