Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls
This article aims to demystify the steps in the measurement scale design and development in the marketing and management fields, and it presents an overview of the reliability and validity aspects to help researchers to develop appropriate measurement scales and to improve their development process....
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| Format: | Article |
| Language: | English |
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University of Djelfa
2019-06-01
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| Series: | مجلة بحوث الادارة والاقتصاد |
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| Online Access: | https://mer-j.com/merj/index.php/merj/article/view/34 |
| _version_ | 1797228600927191040 |
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| author | Djeffel Ouarda |
| author_facet | Djeffel Ouarda |
| author_sort | Djeffel Ouarda |
| collection | DOAJ |
| description | This article aims to demystify the steps in the measurement scale design and development in the marketing and management fields, and it presents an overview of the reliability and validity aspects to help researchers to develop appropriate measurement scales and to improve their development process. More specifically, it explains the necessary steps of tool development which includes the conceptual definition in which items are generated and content validation is checked, a Survey management in that Pre-test is conducted, the sample size is determined, and reliability is calculated, next, to reduce the initial item number the exploratory factor analysis is conducted, and internal consistency is examined, finally, the confirmatory factor analysis is used to test the significance of the scale, and to test the convergent and discriminate validity. |
| first_indexed | 2024-04-24T14:59:17Z |
| format | Article |
| id | doaj.art-dfcbe78e12c04757b51618750978b3cb |
| institution | Directory Open Access Journal |
| issn | 2676-184X 2710-8856 |
| language | English |
| last_indexed | 2024-04-24T14:59:17Z |
| publishDate | 2019-06-01 |
| publisher | University of Djelfa |
| record_format | Article |
| series | مجلة بحوث الادارة والاقتصاد |
| spelling | doaj.art-dfcbe78e12c04757b51618750978b3cb2024-04-02T16:27:46ZengUniversity of Djelfaمجلة بحوث الادارة والاقتصاد2676-184X2710-88562019-06-011212013710.48100/merj.v1i2.3434Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and ControlsDjeffel Ouarda0Badji Mokhtar University, Annaba (Algeria)This article aims to demystify the steps in the measurement scale design and development in the marketing and management fields, and it presents an overview of the reliability and validity aspects to help researchers to develop appropriate measurement scales and to improve their development process. More specifically, it explains the necessary steps of tool development which includes the conceptual definition in which items are generated and content validation is checked, a Survey management in that Pre-test is conducted, the sample size is determined, and reliability is calculated, next, to reduce the initial item number the exploratory factor analysis is conducted, and internal consistency is examined, finally, the confirmatory factor analysis is used to test the significance of the scale, and to test the convergent and discriminate validity.https://mer-j.com/merj/index.php/merj/article/view/34constructconceptmeasurement scalevalidityreliability |
| spellingShingle | Djeffel Ouarda Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls مجلة بحوث الادارة والاقتصاد construct concept measurement scale validity reliability |
| title | Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls |
| title_full | Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls |
| title_fullStr | Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls |
| title_full_unstemmed | Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls |
| title_short | Development of a Measurement Scale in Marketing and Management Fields: its Methodological Phases and Controls |
| title_sort | development of a measurement scale in marketing and management fields its methodological phases and controls |
| topic | construct concept measurement scale validity reliability |
| url | https://mer-j.com/merj/index.php/merj/article/view/34 |
| work_keys_str_mv | AT djeffelouarda developmentofameasurementscaleinmarketingandmanagementfieldsitsmethodologicalphasesandcontrols |