Decoding the Symphony of Satisfaction, Commitment and Trust as Predictors of Customer Loyalty in Demarketing Situations
In the realm of demarketing within the banking industry, banks often need to reject customers for certain products while maintaining overall relationships. Understanding the interplay of satisfaction, trust, and commitment is crucial in this delicate dance. This study, grounded in the commitment-tr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2024-09-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | https://www.econjournals.com.tr/index.php/irmm/article/view/16780 |