Twitter in Marketing Practice of the Religious Media. An Empirical Study on Catholic Weeklies in Poland
This article presents the partial conclusion of the research project devoted to marketing activity of Polish Catholic opinion-forming weeklies on the social media platforms. The main aim of this article is to present the results of the study on the use of Twitter as a marketing tool by Polish nation...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2021-06-01
|
| Series: | Religions |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2077-1444/12/6/421 |