the studyof the effect of varaiety seking and involvement in purchase intention on customers attitude ( customers satisfaction ,loyalty,intent toward,chenging the brand)
This study aimed to investigate the relationship between customer’s satisfaction, loyalty and intention to switch family restaurant’s brand by considering the modifying impact of customer’s variety seeking and purchase decision involvement. With this regard, statistical population consisted of famil...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2015-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1950-1&slc_lang=en&sid=1 |