LINGVO-PERSONAL TYPOLOGY OF ADVERTISING TEXTS CONSMERS (STATEMENT OF THE PROBLEM)

LINGVO-PERSONAL TYPOLOGY OF ADVERTISING TEXTS CONSMERS (STATEMENT OF THE PROBLEM)

This article discusses the problem of the correlation and diversity of language ability characteristics of advertising texts consumers and the variety of characteristics of these texts. A solution to solution to this problem is suggested: constructing a lingvo-personal typology of advertising texts...

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Bibliographic Details
Main Author: T. S. Zhuravleva
Format: Article
Language:English
Published: Kemerovo State University 2013-06-01
Series:Вестник Кемеровского государственного университета
Subjects:
linguistic personology
linguistic personalities
language ability
consumer
advertising text
interpretation
typology of linguistic personalities of the consumer
Online Access:https://vestnik.kemsu.ru/jour/article/view/96

Internet

https://vestnik.kemsu.ru/jour/article/view/96

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