A Study on Automotive Showrooms from the Viewpoint of Recommended Intention
One of the consumer behaviors created by the spread of electronic commerce (EC) is showrooming. This behavior refers to purchasing products cheaply on the Internet after checking the products in stores. This is a major threat to companies selling in-store products, and thus this subject is attractin...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2020-06-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/1/40_2020.029/_html/-char/en |