Evaluation of electric car styling based on analytic hierarchy process and Kansei engineering: A study on mainstream Chinese electric car brands

To evaluate the fuzzy and uncertain factors brought by human's emotional sensibilities during the design of new energy vehicle models, a scientific design evaluation method was adopted. This study combines the Analytic Hierarchy Process (AHP) and Kansei Engineering to assess the design of new e...

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Bibliographic Details
Main Authors: Yuzhe Qi, Kiesu Kim
Format: Article
Language:English
Published: Elsevier 2024-03-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844024030305