Evaluation of electric car styling based on analytic hierarchy process and Kansei engineering: A study on mainstream Chinese electric car brands
To evaluate the fuzzy and uncertain factors brought by human's emotional sensibilities during the design of new energy vehicle models, a scientific design evaluation method was adopted. This study combines the Analytic Hierarchy Process (AHP) and Kansei Engineering to assess the design of new e...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-03-01
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| Series: | Heliyon |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844024030305 |
| _version_ | 1797259818095869952 |
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| author | Yuzhe Qi Kiesu Kim |
| author_facet | Yuzhe Qi Kiesu Kim |
| author_sort | Yuzhe Qi |
| collection | DOAJ |
| description | To evaluate the fuzzy and uncertain factors brought by human's emotional sensibilities during the design of new energy vehicle models, a scientific design evaluation method was adopted. This study combines the Analytic Hierarchy Process (AHP) and Kansei Engineering to assess the design of new energy vehicle models. It uses both objective criteria and subjective user perceptions. First, it quantified the design imagery vocabulary through Kansei Engineering and identified the target imagery vocabulary. Secondly, the AHP method was used to establish a relationship between design features and imagery vocabulary. Thrid, the study created an evaluation index system for design imagery, and adopted the fuzzy comprehensive evaluation matrix to rank the representative vehicles and brands in the Chinese new energy vehicle market. Based on the weight analysis results, the vehicle functionality (whether it is safe and reliable), the elegance of design, and the intricacy of vehicle structure were identified as the top three aspects that affect the impression of new energy vehicles. Therefore, we need to focus on these aspects during the design of new energy vehicles. Additionally, by integrating objective evaluation and emotional analysis results, we assessed the design for each new energy vehicle brand. The results of this study are important for developing the new energy vehicle market. |
| first_indexed | 2024-03-07T16:53:29Z |
| format | Article |
| id | doaj.art-e01b30aac91648ce900e0395052eea7d |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-04-24T23:15:28Z |
| publishDate | 2024-03-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-e01b30aac91648ce900e0395052eea7d2024-03-17T07:57:01ZengElsevierHeliyon2405-84402024-03-01105e26999Evaluation of electric car styling based on analytic hierarchy process and Kansei engineering: A study on mainstream Chinese electric car brandsYuzhe Qi0Kiesu Kim1Industrial Design Program, Silla University, Busan 46958, South KoreaCorresponding author.; Industrial Design Program, Silla University, Busan 46958, South KoreaTo evaluate the fuzzy and uncertain factors brought by human's emotional sensibilities during the design of new energy vehicle models, a scientific design evaluation method was adopted. This study combines the Analytic Hierarchy Process (AHP) and Kansei Engineering to assess the design of new energy vehicle models. It uses both objective criteria and subjective user perceptions. First, it quantified the design imagery vocabulary through Kansei Engineering and identified the target imagery vocabulary. Secondly, the AHP method was used to establish a relationship between design features and imagery vocabulary. Thrid, the study created an evaluation index system for design imagery, and adopted the fuzzy comprehensive evaluation matrix to rank the representative vehicles and brands in the Chinese new energy vehicle market. Based on the weight analysis results, the vehicle functionality (whether it is safe and reliable), the elegance of design, and the intricacy of vehicle structure were identified as the top three aspects that affect the impression of new energy vehicles. Therefore, we need to focus on these aspects during the design of new energy vehicles. Additionally, by integrating objective evaluation and emotional analysis results, we assessed the design for each new energy vehicle brand. The results of this study are important for developing the new energy vehicle market.http://www.sciencedirect.com/science/article/pii/S2405844024030305AHPNew energy vehicleCar stylingEvaluation designKansei engineering |
| spellingShingle | Yuzhe Qi Kiesu Kim Evaluation of electric car styling based on analytic hierarchy process and Kansei engineering: A study on mainstream Chinese electric car brands Heliyon AHP New energy vehicle Car styling Evaluation design Kansei engineering |
| title | Evaluation of electric car styling based on analytic hierarchy process and Kansei engineering: A study on mainstream Chinese electric car brands |
| title_full | Evaluation of electric car styling based on analytic hierarchy process and Kansei engineering: A study on mainstream Chinese electric car brands |
| title_fullStr | Evaluation of electric car styling based on analytic hierarchy process and Kansei engineering: A study on mainstream Chinese electric car brands |
| title_full_unstemmed | Evaluation of electric car styling based on analytic hierarchy process and Kansei engineering: A study on mainstream Chinese electric car brands |
| title_short | Evaluation of electric car styling based on analytic hierarchy process and Kansei engineering: A study on mainstream Chinese electric car brands |
| title_sort | evaluation of electric car styling based on analytic hierarchy process and kansei engineering a study on mainstream chinese electric car brands |
| topic | AHP New energy vehicle Car styling Evaluation design Kansei engineering |
| url | http://www.sciencedirect.com/science/article/pii/S2405844024030305 |
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