Academic institution’s reputation in perception of postgraduate students

In higher education, the role of institution reputation is more important when the competition among institutions is fiercer to attract students. The article presents key factors contributing to institutional reputation and its relationship to student loyalty in or...

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Bibliographic Details
Main Author: Hoàng Thị Phương Thảo
Format: Article
Language:Vietnamese
Published: TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH 2020-08-01
Series:Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Subjects:
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/722