Research on the optimization of cooperative advertising strategy in the promotion of water-saving products based on differential game
The promotion of water-saving products is one of the vital ways to implement water conservation action, and advertising is a significant way to promote water-saving products. Taking the two-level Supply Chain consisting of a leading manufacturer and a retailer as an example and considering the adver...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IWA Publishing
2022-10-01
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| Series: | Water Policy |
| Subjects: | |
| Online Access: | http://wpol.iwaponline.com/content/24/10/1631 |