Pengaruh Harga, Citra Merek, Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Perlengkapan Bayi Bagi Ibu Milenial
A phenomenon that has recently become more and more common is shopping for baby gear product, which is considered by millennial moms as a crucial and primary need within this age group. A purchase decision is a response to purchase decision by considering the product selection, brand selection, chan...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2022-09-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/40581 |