MEDIA JUSTIFICATIONS: STRATEGIES FOR ENVIRONMENTALIZATION OF ETHANOL PRODUCTION THROUGH ADVERTISING
Abstract This article aims to elucidate the strategies used in media discourses to create a favorable social imaginary of ethanol manufacturing, as well as to promote the environmentalization of production. Based on the analysis of advertisements, we seek to demonstrate how the meanings of nature co...
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação e Pesquisa em Ambiente e Sociedade (ANPPAS)
2016-09-01
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| Series: | Ambiente & Sociedade |
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| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1414-753X2016000300067&tlng=en |