Human behavior in free search online shopping scenarios can be predicted from EEG activation using Hjorth parameters

Human behavior in free search online shopping scenarios can be predicted from EEG activation using Hjorth parameters

The present work investigates whether and how decisions in real-world online shopping scenarios can be predicted based on brain activation. Potential customers were asked to search through product pages on e-commerce platforms and decide, which products to buy, while their EEG signal was recorded. M...

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Bibliographic Details
Main Authors: Ninja Katja Horr, Bijan Mousavi, Keren Han, Ao Li, Ruihong Tang
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-11-01
Series:Frontiers in Neuroscience
Subjects:
decision-making
choice prediction
EEG
Hjorth parameters
machine learning
Online Access:https://www.frontiersin.org/articles/10.3389/fnins.2023.1191213/full

Internet

https://www.frontiersin.org/articles/10.3389/fnins.2023.1191213/full

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