Marketing Analytics in Ensuring the Recovery and Development of Businesses in Ukraine
iven the unprecedented nature of the events taking place in Ukraine, business entities need management tools and methods that are would be adequate to modern challenges. Of particular importance in the process of making managerial decisions is marketing analytics, the key role of which is to promptl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2023-07-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2023-7_0-pages-212_219.pdf |