TOURIST DESTINATION BRANDING
The paper shows how the branding,as a process that identifies destinations and allowstourists to make a good choice between differentalternatives, fits into the contemporary marketingconcept. Movement of people and their urge totravel are biological needs which offer relaxationto tourists and result...
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| Format: | Article |
| Language: | English |
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Faculty of Economics Pale University of East Sarajevo
2012-01-01
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| Series: | Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu |
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| Online Access: | http://www.ekofis.org/images/dokumenti/Aktivnosti/zr2012/503-514%20-%20Andrijana%20Mrkaic.pdf |