SMOOTHING POWER OF SEASONAL SALES CURVE BY SEASONAL GOODS PRODUCERS

This article is devoted to the problem of opportunity of increasing sales volume by seasonal goods producers. Strategies of smoothing out the sales curve in the wet-wipes market are considered. The main purposes and objectives for promotion of seasonal goods are described.

Bibliographic Details
Main Authors: Larisa A. Dancheok, Anastasia E. Ebergardt
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Статистика и экономика
Subjects:
Online Access:https://statecon.rea.ru/jour/article/view/120