Combating the exotic pet trade: Effects of conservation messaging on attitudes, demands, and civic intentions

Abstract The exotic pet trade poses a major threat to biodiversity conservation. To combat biodiversity loss, it is essential to reduce demand for exotic pets and engage people in civic actions for wildlife conservation. Although messaging has been extensively used in conservation practice, little i...

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Bibliographic Details
Main Authors: Rumi Naito, Kai M. A. Chan, Jiaying Zhao
Format: Article
Language:English
Published: Wiley 2024-02-01
Series:Conservation Science and Practice
Subjects:
Online Access:https://doi.org/10.1111/csp2.13078